Sales presentation for data analytics platform

User stories were used to map the customer concerns and the problems that Incorta solved were ranked accordingly. This gave us the clarity to distil Incorta's key benefits.

Previous narratives were split between different benefits. We needed a way to unify this into a single narrative. Borrowing "direct" from Incorta's proprietary "direct data mapping" was a way to do just that. It served as a central idea that unified all of Incorta’s benefits - speed, integration, and responsiveness.

Sight was used as a metaphor to frame the problem and position Incorta as the solution. Instead of going through many lenses to get insights, Incorta offered a direct line of (in)sight.